As part of National Homelessness Week (7 – 13 August 2017), Lighthouse Foundation is launching Stick It To Homelessness, which calls on Australians to show they care about the issue of youth homelessness by sticking a custom designed #StickItToHomelessness sticker on everyday items, such as their phone case, coffee cup or laptop, to spark conversation among family, friends and co-workers.
Stick It To Homelessness is different to most campaigns in that it is not asking Australians to focus on donating; it’s asking Australians to show compassion. Most people feel helpless when confronted by homelessness on the street and don’t know how to show they care or how to have a conversation about the issue – Stick It To Homelessness allows people to acknowledge the issue and raise awareness in a creative way.
An exclusive run of 44,000 custom designed stickers have been created by Melbourne artists from the Jacky Winter Group, Zac Fay and Nathan Nankervis, in collaboration with homeless youth from the Lighthouse program, 19-year old Jesh. The 44,000 stickers represent the number of young people who are homeless in Australia on any given night.
Lighthouse Foundation has partnered with over 50 major cafes and restaurants who are sticking the exclusive stickers on coffee cups for the entire week including Matcha Mylkbar, St Ali, Black Velvet Coffee, Penta, My Other Brother, Serotonin, Friends of Mine, Pillar of Salt, Moby 3143, Top Paddock, Kettle Black, Jimmy Grants, Happy Place and more.
Lighthouse Foundation is asking Melbournians to take action and head into their nearest supporting café and then share a picture of their coffee cup sticker on social media using the hashtag #StickItToHomelessness and tagging Lighthouse Foundation. Every picture shared using the hashtag is automatically entered to WIN 1 of 3 Samsung Galaxy Tablets. To find out more visit: stickit.org.au.
Major corporates are backing the campaign including General Pants Co and Swimwear Galore who will distribute free sticker packs in stores and online nationally, in addition to the 50+ prominent cafes promoting the cause.
Lighthouse Foundation Founder Susan Barton AM said that the campaign aims to increase understanding of the issues of youth homelessness affecting so many young people, children and babies in our communities.
If you’d like to participate, grab your pack of stickers from Participating Outlets or drop into Lighthouse’s Youth Resource and Administration Centre in Richmond.
Let’s all #StickItToHomelessness.